Big Fish Eat Little Fish


Big Fish Eat Little Fish  or Small Fish Eats Big Fish?

(This heading might have been different?)

Without going on fishing for long, let us get into to another story (movie 1998  )

YOU’VE GOT MAIL (1998) –  American Movie

Director: Nora Ephron ; Starring: Tom Hanks, Meg Ryan and Greg Kinnear.)

This is very beautiful movie, where girl meets boy on chatting. They fell in love. Incidentally girl is owner of small book store. Boy comes with bigger store, now keeping girl’s business out.

The gist of it, big book store like “Barns and Nobel /Borders” keeps smaller book store “out-of-business” . The competitor bulldozing the existing market players is the key here

Beautiful love saga and romance between two great actors is the fresh blood in love stories with a technology mix. I also loved Titanic, Perfect Storm and Message in the bottle movies in the same time zone.

Big/New/Innovative fish bulldozes exiting market players 

  • Amazon.com has supplied books via internet
  • E-Books, Kindle came
  • Because of this traditional book store’s market got collapsed
  • This affected, other small players ; Player who are not migrated got declined or collapsed (into thin air.

So why organization(s)  fail?

  • Organizations compete in same market space and fight for the same cake like kids (fighting for the same toys ). It is “Red ocean strategy”
  • Over bidding and underbidding, getting into malpractices
  • They fight for existing market piece than moving into un-explored territories

  • Taking over, bulldozing the existing market place.

 Any tools to use to see and prevent? 

Oh my god, do we have strategy to do and analyse?

Few tools, for

1. PEST Analysis :

  • This is a useful tool for understanding the market growth or decline, and as such the positions and direction for business
  • PEST  is Political, Economical, Social and Technological factors
In the above example book store business , all above factors can be considered

2. Michel Porters : Five Forces Model

It is a frame work to analyze the level of competition within the industry and business strategy development.

3. Value Chain :

It is set of activities that a firm operating from specific industry performs in order to deliver a valuable product or service.

Cost Advantage: Better understanding the costs and squeezing them out of value-adding activities
Differentiation : By focusing on those activities associated with core competencies to perform them better than competitors

Primary activities  are related to manufacturing industry.

4. SWOT analysis

(Self explanatory)

Hope this helps

Click to bid, sms to win


It was really strange how, people think. You will send SMS to win million dollars. Click to get a job


Scam – Part1 


 













Scam Part2 ( Net work or NOT working)


Few years back, we got in touch great Bill Gates – Part2 over coffee. For everything he was saying, it can be done.
1. Oracle Partnership in minutes
2. Product development contract < 2 billion> with referrals. He knows a agent who can the contract
3. He also said will get investors and funding from all millionaires in the world 

Solutions or thinking way forward

1.Gone are the times of full life cycle deliveries . Need to see, what u deliver in week.

2. Avoid fancy office setups, receptionist, lavish bungalows. All should be just-in time.


































3. No traction, no business














4. No free lunches


5. Social media and cloud days are in progress. Unless innovate, things are not going to happen













6. Unless you can explain, in few simple words : You actually do not know anything?














7. If you can not deliver a thing, no need to have fancy websites, company registration. Savings is the key.

















Comments welcome


Happy to discuss on, how to bring product and cost savings in your journey.

Driving Carefully


cartelWhile traveling in RTC ( Road transport corporation) ,  ”  డ్ర్ వ ర్  గా రు

జా గ్ర త గా డ్రైవ్ చెయ్యండి , మీ వల్ల చాల ప్రాణాలు ఆధార పడతయి ”

( Means there are lot of lives depending on you, hence drive carefully)

board is displayed next to driver.

This is not only required “not only” during driving, but in all walks of the life.

Your own career 

1. Taking control of your own career.

2. If you have not learned anything or not grown for some time. Need to evaluate and need to find root cause.

3. Taking care of yours and others : If you manager or group head or corporate head, taking care of your reporters and asset’s is your responsibility.

As a owner of the firm/organizations

1. Acquisitions , revenue generation and re-organization would not impact work force.

2. Lot of people are depending on you

Please share your thoughts

Leadership re-defined


Leaders are not born, but manufactured. Manufacturing process is in built-in as part of the individuals.

Ford,India’s Narayana murthy. ex president Dr. APJ Abdul Kalamazoo and so on set the style and created atmosphere to grow technology and country.

It takes a great attitude in uplifting and tune the lives of the people.

Leadership is taking people,guiding,nurturing people.  They say,wherever leader stands,line starts from there.

What got you here,does not get there



This is not about the book, it is about life. Strategy which worked yesterday on something doesn’t work today.

It is like tortoise and hare story. Every time,you revisit and where you’re heading.

We travel,study,work lot. Once we reach somewhere you get stuck. You blame some one for failures.

Believing in evolutionary than revolution would work.

Constant change in the plan to meet goals would help.

Learning from everyone’s mistake and taking right step would help.

White elephent strategy


White elephant Strategy: It neither benefit or take a company/person nowhere. It is revenue leakage,reverse of cash cow. You could neither get out of that. It will take you down.

It is so happens some strategies and people promise heaven,where there is no or imaginary path.
White elephant is rear animal.In Hindu mythology God Indra’s vehicle is “Airavatha”

For British empire Uganda was like white elephant.

In Telugu language (southern india) there is stanza/literature “akkaraku raniti chuttam,mokkina varameyyani velpu” (Sumathi Satakam || Akkaraku Raani Chuttamu || Telugu Padyalu) pedia – Akkaraku Raani Chuttamu (అక్కరకు రాని …

Meaning : The relationship who is not useful,God who wouldn’t help in fulfilling wishes,a horse which is not useful in war is useless.

Are you a recruiter?


Recruitment is not a science but it is a art by itself.

1. Just by searching in jobsites for the x y z key words,you can not do justice.

2.Understand the problems statement,and visualize the person required there. What is competency required.

3. You need analyse and eliminate many resumes,before you actually do and hit a send button.

4.Do check with candidates for reference and hiring from their friend circle would help to reach and create a right team.

5. Crosschecking and analyze why they moved and what are they looking for?. Sometimes if you don’t understand the candidate “reject” them.

6. Hire someone,who can add value.They should think differently.