Dog- fooding

This terminology is used in development process.  This is slang developed in firms like Microsoft and other hi-tech firms. 
In product dev firms or software dev firms:
1. Once the software is developed this is deployed and distributed to internal employees.
2. Internal teams /customers will test/use before this goes live to end customer.  
Even Apple started asking their employees to ditch the type-writers to test the pc’s they have developed. Google and others firms use this.
User experience and bugs tracked and the required stuff can be incorporated, before we hit on the end customer.

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