S-curve of Innovation and Seed corns

What are Innovations

In 1900, less than 10% of families owned a stove, or had access to electricity or phones, and the Model-T was still a full decade away

“Rate of adoption is the relative speed with which an innovation is adopted by members of a social system”.

Diffusion of Innovation  and sweet corn

This is study of Hybrid seeds by farmers in Iowa, this is studied by (Back in 1943, Bruce Ryan and Neal Gross) Eve Rogers wrote book on this subject.

Element Definition
Innovation Rogers defines an innovation as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption”.
Communication channels A communication channel is “the means by which messages get from one individual to another”.
Social system “A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a common goal”.

According to Roger’s in innovations the farmer;s usage in the form of ” S curve” shape .

The classic “bell curve” showing the Innovation Adoption Lifecycle (from Rogers 1995

Innovation from the past



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