Top 13 reasons, your start-up/products will fail


Being observing startup and product development for many years either work or during the job search.By the way, they are not in particular order.

#1 Strategy is missing

Lacking in the what the product/startup should be?. Just because someone is hit (read Amazon, Flipkart, Google, Food Apps, Delivery apps, Oyo, AniBnb), you are starting the same stuff.

Image result for zebra crossing

Just because zebra, is able to cross the roads, people think they have to be like zebra to cross the road. They will keep firms and product at cross-roads.

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Big Fish Eat Little Fish


Big Fish Eat Little Fish  or Small Fish Eats Big Fish?

  • Big Fish Eat Little Fish :  IBM or Microsoft eating Little fish
  • Little Fish Eat Big Fish :  New entrants eating away Big Fish ( Read Facebook, Amazon, Google)

 

 

 

 

 

 

 

Without going on fishing for long, let us get into to another story (movie 1998  )

YOU’VE GOT MAIL (1998) –  American Movie

Director: Nora Ephron ; Starring: Tom Hanks, Meg Ryan and Greg Kinnear.)

This is very beautiful movie, where girl meets boy on chatting. They fell in love. Incidentally girl is owner of small book store. Boy comes with bigger store, now keeping girl’s business out.

The gist of it, big book store like “Barns and Nobel /Borders” keeps smaller book store “out-of-business” . The competitor bulldozing the existing market players is the key here

Beautiful love saga and romance between two great actors is the fresh blood in love stories with a technology mix. I also loved Titanic, Perfect Storm and Message in the bottle movies in the same time zone.

Big/New/Innovative fish bulldozes exiting market players 

  • Amazon.com has supplied books via internet
  • E-Books, Kindle came
  • Because of this traditional book store’s market got collapsed
  • This affected, other small players ; Player who are not migrated got declined or collapsed (into thin air.

So why organization(s)  fail?

  • Organizations compete in same market space and fight for the same cake like kids (fighting for the same toys ). It is “Red ocean strategy”
  • Over bidding and underbidding, getting into malpractices
  • They fight for existing market piece than moving into un-explored territories

  • Taking over, bulldozing the existing market place.

 Any tools to use to see and prevent? 

Oh my god, do we have strategy to do and analyse?

Few tools, for

1. PEST Analysis :

  • This is a useful tool for understanding the market growth or decline, and as such the positions and direction for business
  • PEST  is Political, Economical, Social and Technological factors
In the above example book store business , all above factors can be considered

2. Michel Porters : Five Forces Model

It is a frame work to analyze the level of competition within the industry and business strategy development.

3. Value Chain :

It is set of activities that a firm operating from specific industry performs in order to deliver a valuable product or service.

Cost Advantage: Better understanding the costs and squeezing them out of value-adding activities
Differentiation : By focusing on those activities associated with core competencies to perform them better than competitors

Primary activities  are related to manufacturing industry.

4. SWOT analysis

(Self explanatory)

Hope this helps

WhatsApp Architecture


Welcome to the architecture of the decade , WhatsApp 🙂 in terms money got from Facebook 🙂

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.

whatsapp_tweet

WhatsApp is disruptive SMS technology on your phone (via internet).

What is underlying architecture?

It was not LAMP ( Linux, Apache, MySQL , and PHP front end) thought?.

We have discussed LAMP in facebook and Zynga architecture .

LYCE/LYME architecture

LYME and LYCE are solution stacks composed entirely of free and open-source software to build high-availability heavy duty dynamic web pages. The stacks are composed of:

  (The above is from wikipedia, and self explanatory)

Hardware

  • Dual Westmere Hex-core (24 logical CPUs)
  • 100GB RAM, SSD
  • Dual NIC (user-facing, back-end/distribution)
  • FreeBSD 8.3
  • OTP R14B03

(from Rick Reed, software developer’s slide pack of WhatsApp)

Key functionality

Instant Messaging: is a type of online chat which offers real-time text transmission over the Internet.

 Enter Ejabberd

Ejabbered is XMPP server which provide quite good features of open source, Whatsapp uses some modified version of this, facebook messaging also uses a modified version of this. Some more chat applications likes Samsung’s ChatOn, Nimbuzz messenger all use ejabberd based ones.

XMPP is “Extensible Messaging and Presence Protocol”   is a communications protocol for message-oriented middleware based on XML.

XMPP is a relatively simple protocol that occurs over TCP sockets using XML messages

Simple XMPP architecture is as follows:

 Diagram of a more complex XMPP architecture, with XMPP gateways connecting to SMS and SMTP clients and servers

Ejabbered architecture is as follows:

File:JabberNetwork.svg

Enter Erlanng Factory

Erlang logo.png

The Erlang Factories are a grounded, hand-on-the-wire point of inspiration where you meet the people who make and use Erlang. They are about the people, not just the language. –

Dave Smith (Author of Rebar)

Erlang factory uses the modified Ejabbered technology.

This is very high level architecture, will publish ,more on this architecture.

Hope you like it, pl fell free to comment 🙂

How to get 3.2 billion USD for Thermostat firm? (Part2)


This is second series of articles on Intelligent /Technology driven Thermostat and home appliances. 

Smart devices connected on a social network for machines will help homes save energy.

 

smarthome01

In this article, would like to discuss software and hardware architecture of a basic Thermostat and introduction to intelligent thermostat. 

Simple Thermostat

Thermostat is simple device in terms of regular stand-alone one. Even mechanical stuff will serve the purpose.

Thermostats Services Chicago

A thermostat regulates the temperature of a system, room, or building, keeping it at a desired level. The different methods of measuring temperature in an electronic system include the use of a thermistor, thermocouples and in some cases, integrated circuits. To control the temperature, a digital thermostat is typically connected to a heating, ventilating and air conditioning (HVAC) unit. The thermostat provides voltage to the HVAC terminals, indicating what should be changed based on the current system temperature.

Here once set the temperate will controlled, irrespective of the time/day/people presence/no automation involved

The regular hardware architecture as follows (which is self explanatory).

Thermostat

Hardware Block Diagram

Intelligent Thermostat:

Machine learning built into thermostats lets them adapt to patterns in homes within a week of regular use. The more users adjust their Nest thermostats, the more precisely the devices learn preferred comfort levels in homes.

Some of the features from Nest and other thermostats:

  • Automatic control based on user’s availability
  • Interaction with other devices //home automation devices
  • Turn on and off devices
  • Intelligence learning, based on user settings
  • Device control from mobile applications from your smartphone
  • Cooperation with other smoke alarm
  • Wifi and Zigbee support
  • Smart grid interface
  • User alerts
  • Voice recognition and announcements
  • Many more

Technological advancements:

The main technological innovation or work remains as a game changer in home appliances.

This also one step towards a “Internet of things” . ( one step on the moon is great step to the mankind -Neil Armstrong )

Internet of things:

This is not only connected devices but also of appliances and all others.

More details in next blog. Keep watching………………….

References